I believe that life is meant to be lived purposefully and passionately, not endured as the time passes. As women, we play many roles in life, sometimes juggling the different roles at the same time. We pour ourselves into our roles, either personally or professionally (or both!), all the while struggling to maintain balance, peace and fulfillment.

It doesn’t have to be that way! You can create a life you love through intentional living and by leaning into your authentic self. I work with women to be more effective in their many leadership roles by learning how to self-lead. To create your life success, you must first create yourself!

Embrace life’s beauty, the skill of balance, the unique boldness you possess and the ability to stand out in your authentic brilliance.

Always be a first rate version of yourself, rather than a second rate version of someone else.

-Judy Garland


“The difference between who you are and who you want to be, is what you do.”

Self-leadership is having the openness to listen and learn, ability to empower one’s self, and to desire to live authentically. One must also be determined, grow even more emotionally intelligent as well as develop and practice resilience, leadership presence and community impact.

My passion lies in helping women lean into their power, recognize and embrace their unique gifts and talents and gain confidence to stand up and live and lead with authenticity. As a Certified Professional Coach, specializing in Leadership and Life-Balance, I encourage clients to shift limiting beliefs, insecurities and self-doubt. Through self-leadership coaching, the woman leader learns to remove blocks, set intentions, and build self-care habits into her day. To create a life filled with self-confidence, self-worth and self-love, I gently challenge the woman leader to discover and embrace her purpose to create her SELF.

Leadership Roles

Whether you’re leading your family,team, small business or corporation, Leadership is about building others up to their potential, encouraging and educating, as well as facilitating growth by inspiring others to make a difference! As an entrepreneur, working mother,wife, community service advocate and educator, I intimately understandthe skills necessary to be an effective leader. With over 20 years of experience in education and training, I pride myself to be an example of what it means to be a life-long learner.

My areas of expertise include mission and brand development, customer service, effective communication, team development, engagement and retention as well as work-life balance, organizational leadership and stress management. I can help you take back the lead of your home or business in a way that empowers all and uplifts the energy to create a harmonious and productive environment!


What Clients Have To Say

  • Tina Alta Greenlea

    AliceAnne shared some amazingly accurate insights with me about myself during an Energy Leadership Index (ELI) debrief. All I can say is WOW! She was very encouraging, kind, and non-judgemental as we went through this process. Not only did I learn a lot about myself but she shared some of her own experiences with me to help me see some additional perspectives and possibilities. If you get a chance to hire her as a Coach - do it! She is AMAZING!
    Tina Alta Greenlea
  • Laurie Balderston

    AliceAnne has a true talent and ability to relate, connect and inspire. I can't thank her enough for having faith in me and encouraging me with her coaching methods during a time in my life when I couldn't even recognize myself. She helped me to simplify my overwhelming surroundings by setting goals and taking manageable steps to find more balance between motherhood, career, and aspirations. With AliceAnne's guidance, I am starting to see the world, and my reactions to it, through a new lense. The ELI assessment played a big role in this new perspective and has created a new awareness of myself and others. AliceAnne knows her stuff!
    Laurie Balderston
  • Sophia Hardesty

    I cannot say enough positive things about AliceAnne Loftus' coaching abilities. She helped me to achieve the goals I put off for far too long, a healthy mindset towards the nonstop responsibilities of a business owner, tools to cope with sometimes crippling anxiety and fear, and the work-life balance I've been striving for, for quite some time. Let me explain.AliceAnne's coaching is invaluable to anyone in leadership, and I hope others take the opportunity to experience her life-altering presence, as I have.
    Sophia Hardesty
  • Leanne Wild

    AliceAnne is an intuitive coach whose style of questioning helps to broaden perspective and reframe daily challenges in a way that nurtures personal growth, development and success. She brings fun into her coaching and also provides encouragement and support whereby you know she is rooting for you 100%. I highly recommend working with AliceAnne and experiencing how as a professionally trained coach she breaks down your challenges with you into bite sized choices totally within your control.
    Leanne Wild

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